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Steven Olsher, Chief Operating Officer talks about, a customer relationship management, or "eCRM," eCommerce and business-to-business exchange company whose focus is to integrate producers, wholesalers, retailers and consumers in the highly fragmented alcohol and entertainment beverage industry. We build and maintain relations with the consumer, and also provide eBusiness solutions for all three tiers of the alcohol beverage distribution system--(a) producers, (b) wholesalers and (c) retailers.

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